Nutritional Knowledge And Athletes Nutrition - 1661 Words

Tyler Inch Nutrition Paper Nutritional Knowledge and Athletes How well do you know nutrition? Do you know the recommended daily intakes of the three macronutrients – carbohydrates, proteins, and fats? All people have varying levels of nutritional knowledge and there are a number of ways that a person can go about enhancing their nutritional knowledge including Internet research and speaking with a nutritionist or dietitian. However, no matter how much any person knows about nutrition, one would most likely assume that a person with more knowledge of nutrition would make healthier or better decisions regarding nutrition. Nutrition can be difficult enough for anyone but being an athlete changes a person’s dietary needs, which makes the necessary nutritional knowledge of an athlete different from that of others. In recent years, there have been a number of studies done regarding the nutritional knowledge of athletes and their nutritional habits. There was one study that examined male collegiate athletes and their knowledge about pro tein needs while another looked for a correlation between nutritional knowledge and nutritional habits in professional rugby players. A third study looked at the effect of a sports dietitian and gender differences on nutritional habits for collegiate athletes. In the following paragraphs, these three studies will be discussed in further detail. Protein is one of the three macronutrients required by the body and athletes generally require moreShow MoreRelatedSports Nutrition : The Primary Goal Of Sports1137 Words   |  5 PagesChapter II Sports Nutrition Literature The primary goal of sports nutrition is to achieve energy balance by ensuring an adequate caloric intake in the correct proportion of macronutrients (American Dietetic Association, 2000). 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The most common food establishments chosen by the athletes were: SubwayRead MoreDevelopment Of Nutritional Information For The Uc Merced Varsity Athlete4896 Words   |  20 PagesDEVELOPMENT OF NUTRITIONAL INFORMATION FOR THE UC MERCED VARSITY ATHLETE BY Allen McCreary Concordia University Irvine MCAA 550 Research Methods Analysis June, 15th 2015 Prof. Dr. Kent Schlichtemeier Chapter 1 Introduction Having spent the past Fifteen years coaching women’s volleyball, I have witnessed many performance issues that come with a lack of nutrition from female athletes as well as my daughters. I am a Head coach for a small college in Merced California. It isRead MoreNutrition : The Primary Goal Of Sports Nutrition1260 Words   |  6 PagesOverview of Sports Nutrition The primary goal of sports nutrition is to achieve energy balance by ensuring an adequate caloric intake in the correct proportion of macronutrients (American Dietetic Association, 2000). These recommendations coupled with the need for quality training and adequate rest are the cornerstones for optimal athletic performance (Earnest, 2002). Achieving energy balance is crucial for the athlete’s ability to consistently train at the intense levels needed for athletic successRead MoreGeneral Knowledge Nutrition On Male Fitness And Muscle Model2868 Words   |  12 Pagesabout the general nutrition knowledge of male fitness and muscle World beauty fashion and fitness models, and the sources they use to augment that knowledge base. Understanding the level of nutrition knowledge in this group of athletes will better inform the dietetic community of this group of individuals. Purpose: To evaluate the general nutrition knowledge Methods: Results: The athletes scored section A: 79%, section B: 87%, section C: 77%, section D: 66%. A total knowledge score of 82% was achievedRead MoreNutrition After Joining The Powerlifting Team989 Words   |  4 PagesI first fell in love with nutrition after joining the powerlifting team in high school. Our team, including myself, would wait until the last minute to lose weight for competitions by running outside wearing garbage bags, starving ourselves the day of weigh-ins, and spitting in water bottles to lose water weight. These extreme dieting strategies took a toll on our overall success at competitions and my personal growth as an athlete. I knew I needed to make a change, starting with my diet. AfterRead MoreHigh School Of The Arts1140 Words   |  5 PagesBachelor of Arts in dance, a Cultures and Communities Certificate, and a Nutrition Certificate. My athletic involvement in dance led me to develop an interest in healthy eating. This widened my eyes to learn about the rising obesity epidemic, its relationship to chronic diseases, and how to minimize the risk of their development with diet and exercise. I returned to UWM in 2012 to earn my Bachelor of Sciences in Nutritional Sciences. I will graduate this May. Then I will continue at UW-Green BayRead MoreWhat Your Career Plans Is Your Academic Interests Or Plans For Future Study963 Words   |  4 Pagesacademic interests or plans for future study. My goal is to become a Registered Dietitian and provide healthy eating resources in various community settings. My two special interests in nutrition is nutrition for adolescent athletes to support their growth and development as well as their performance, and nutrition for disease prevention and management for adults. My first degree from the University of Wisconsin-Milwaukee is a Bachlor of Arts in dance. I am also a health screener for Interactive HealthRead MoreDescribe The Structure And Function Of The Digestive System970 Words   |  4 PagesP1 Describe nutrition, including nutritional requirements using recommended guidelines from public health sources associated with nutrition Nutrition macronutrients †¢ carbohydrates, †¢ proteins, †¢ fats Nutrition micronutrients †¢ vitamins, †¢ fibre Research and define nutritional requirements †¢ Recommended Daily Allowance, RDA †¢ Optimum Level, OL †¢ Safe Intake, SI †¢ Estimated Average Requirements, EAR To achieve P1: Write a report or essay that describes nutrition. Part 1 Structure

Things You Should Know About Example of Concluding Sentence

Things You Should Know About Example of Concluding Sentence The duration of a conclusion is usually proportional to the amount of the entire text. A concluding sentence is the last sentence in every paragraph. Actually, on the true AP exam, you might not get to the conclusion in any way. Your conclusion should incorporate a crystal clear response to that question. If you would like to have a powerful and strong paragraph, avoid all this at all price tag. In spite of the fact that it's easy for some to believe that homelessness is brought on by mental difficulties or basic laziness, there are different elements to look at. The range of body paragraph varies on the option of the subject you're handling. You might also want to understand how to compose short sentences. Within the next lesson, you are going to see what a concluding sentence appears like in a paragraph. Writing a concluding sentence can be harder than you understand. A concluding sentence plays a critical part in every paragraph. A concluding sentence ought to be an overview of the preceding discussion, not incorporate any new info. You might also be interested in Writing Examples in PDF. Teaching writing though, isn't always simply. There's no boundary of selecting descriptive essay topics, but nevertheless, it should be something which you understand about and wish to describe it in words. True, it is a tiny bit about summary, but nevertheless, it should take your essay one step further. Don't forget the brainstorming session you want to undergo before opting for a descriptive essay topic. The next lesson will explain the most typical kinds of paragraphs. The typical academic paragraph typically is composed of 8-10 sentences. When writing this kind of article, you are going to want to state your whole opinion and come up with supporting evidence. Hence, using quotes constitutes a significant part of your oral history report. New Questions About Example of Concluding Sentence So whenever you're requested to compose a descriptive essay, take it like a challenge since there is a considerable artistic freedom you may enjoy. If you describe emotions and feeling linked to the topic, you will have the ability to get in touch with readers on a deeper level. In case you have, then you are aware that the chaos and enmity that arrive with this. Process paragraphs should supply the rationale for each step and offer warnings when necessary. Understanding how to end a speech is equally as crucial as knowing how to start. You'll locate information on writing the body, opening and conclusion in addition to those all essential transitions. Stop by this page to learn about structuring a speech. This actuality means women's rights are based on freedom that could be seen as a virtue, but much less a burden. Once you have produced the introduction and body part, it's time to consider the conclusion. Conclusion Thus, it is crucial to conclude that women have always played a crucial role in the growth of history. In such a circumstance, acquiring an attractive conclusion is entirely required. That is to say, you wrap up the key points in 1 sentence. Such descriptive' words force you to make a vivid picture in your thoughts. These examples will function as a guide when they're creating their own text. Utilizing figurative language embellishes the standard of description and the content gets more live and vivid.

Business Communication Professional Communication in the Global Workp

Question: Discuss about theBusiness Communication forProfessional Communication in the Global Workplace. Answer: Training Brief Introduction The purpose of training session is to meet the industry professional standards by improving/developing the professional skills, extending the knowledge and job competencies of the audience members. The training session will be planned for giving the best teaching by the expert trainers for the business executives of a small business organization to improve their business communication skills at large extent(Dwyer, 2012). It will be at the executive level and learner-oriented to enhance the business communication of the employees. Audiences Current Knowledge, Skills-Base and Abilities The current knowledge, skills-base, and abilities of the participants or audience members are not of the industry professional standards because the lack of skills or weak skills unable to give expected performances. The few audience members are weak in communication skills, interpersonal skills, and writing skills. While some other audience members have weak decision-making skills, problem-solving skills, and negotiation skills. The poor skills level and inadequate job competencies influence their performances and productivity because these hinderto deliver the satisfactory performancesby the audience members (Goodall, Jr., Goodall, and Schiefelbein, 2009). The professional qualifications of some audience members are not of the highly professional standardized and few of them not matching the job profile. Some audience members lack adequate professional knowledge because of lack of experience or little experiences which is from 0 month to 1 year, while some others have relevant professional knowledge to some extent because of having experiences from 1 year to 3 years. Some audience members have poor abilities to communicate the clients and organizational members effectively because of the weakcommunication skills. Some audience members often fails to solve the problems in the contingent situations, while some others find difficulty to take the right decisions at several times because of weak decision-making skills(Hammersley and Reid, 2014). The weak skills-base and lack of adequate job competencies make them often fail to deliver the expected performances. By planning a training session, the weak areas of performances, weak skills, and lack of job competencies will be improved to the great extent. The Audiences Want to Know The participants or audience members want to know that the training provided by the expert trainers will be able to develop their lack skills including communication skills, negotiation skills, writing skills, and personality development skills. The audience members are interested to know that they would be able to communicate the organizational members effectively, to write mails in a professional manner, and to interact the clients effectively at the end of the training session. The audience members also want to know which learning programs, study materials, methodologies, and schedules will be used to train them. They will also be interested to know about the organizational safety policy, internet policy, and corporate culture (Hartley and Chatterton, 2015). They desire to know whether the training session will be able to meet the organizational professional standards by extending their relevant professional knowledge and job competencies. Along with this, the audience members wil l be willing to know that the professional standardized will be maintained by the trainer by utilizing video presentation, graphs, chart, slides, tables, demonstrations, case studies, demonstrations, brainstorming, and group discussions during the training sesssion. C Facilitator Knowledge The facilitator is the person who helps the participants or audience members to learn the topic or issue held during the training session. The facilitator knows how to organize a training session by providing the primary source materials, learning programs, projector, and internet programs to the trainer. The facilitator knows how to create an inclusive learning environment to by meeting the industry professional standards. The facilitator knows that the training session should be facilitated learner-oriented aimed at drawing the learners attention to learn the new skills and knowledge. The facilitator is the person who determines the success of the training session through his ideas, agenda, actions, and decisions. The facilitator knows the way to reach the best learning reflecting the skills and knowledge of the audience members by using video presentation, slides, discussions notes, demonstrations, group discussions, case studies, lectures, and case studies. The facilitator involves the high level of contents of the research topic, leaning styles and approaches, and collaborative problem-solvingin the training session (Shaw, 2014). The facilitator knows how to reach the best training outcomes by planning the training schedules, activities, primary source material, and learning methods. The facilitator establishes the working agreements and rules of the training session to inform the participants to know the group norms and expectations. Goals Statement The goals statement for this training session will be attaining the optimum productivity and good performance outcomes by meeting the industry professional standards of the employees. This training session will include the following goals:- To become a productive workplace by developing the skills, knowledge, and job competenciesof the executive audience members through learning programs To enhance the employees performances and productivity through gaining their commitment and high motivation level by using the personality development methods and learning programs (Krizan, Merrier, Logan, and Williams, 2010) To determine what the audiences want to know at the end of training session To utilize learning programs, online studies, case studies, demonstrations, group discussions, communication books, magazines, and e-journals to assist the trainer in order to improve the communication skills, decision-making skills, interpersonal skills, and personality development abilities E Learning objectives The learning objectives of the executive training session will be associated with enhancing the professional skills, job competencies, and current knowledge of the audience members required to meet the organizational goals and objectives effectively. The following learning objectives will be determined for ensuring the success of the learning session:- To assess the employees performances by examining their strengths and weaknesses To evaluate the success of the training session by attaining the positive results from the session To ensure the professional standardsof the participants by providing them adequate job knowledge through the specific training schedule To minimize the weaknesses or weak points of the employees by working on their weak areas To establish the means of providing them effective job knowledge required for performing the actions, duties, and tasks To hold the training session learner-oriented based on employees learning skills and performance criteria (Newman, 2013) To assist the trainer articulate exactly what the audiences or learners want to know at the end of the training Guide the development of the appropriate learning methods, contents, and materials by the trainer to facilitate learning-oriented training for the development of the employees To determine whether training is in continuing in the right direction by ensuring the desired programs goals and objectives are achieved To ascertain what kinds of skills, knowledge, and job competencies required for the participants to perform effectively toward for the attainment of organizational goals and objectives Conclusion This assessment described the learning objectives and goals statement of the training session, audiences know-how, facilitators knowledge, and current skills level and knowledge of the audiences. By planning the training session, the weak skills, lack knowledge, and job competencies would be expected to be improved to the great extent. References Dwyer (2012)Communication for Business and the Professions: Strategies and Skills. Australia: Pearson Higher Education AU. Goodall, H. L., Jr., Goodall, S., and Schiefelbein, J. (2009)Business and Professional Communication in the Global Workplace. USA: Cengage Learning. Hammersley, R., and Reid, M. (2014)Communicating Successfully in Groups: A Practical Guide for the Workplace. UK: Routledge. Hartley, P. and Chatterton, P. (2015)Business Communication: Rethinking your professional practice for the post-digital age. UK: Routledge. Krizan, B. C. A., Merrier, P., Logan, P. J., and Williams, S. K. (2010) Business Communication. USA: Cengage Learning. Newman, A. (2013)Business Communication: In Person, In Print, Online. USA: Cengage Learning. Shaw, G. (2014)The Art of Business Communication: How to use pictures, charts and graphs to make your business message stick. UK: Pearson Education.

The Photographic Conditions of Surrealism Essay Example For Students

The Photographic Conditions of Surrealism Essay I open my subject with a comparison. On the one hand, there is Man Ray s Monument to de Sade, a photograph made in 1933 for the magazine Le Surreal isme au sendee de la resolution. On the other, there is a self-portrait by Florence Henri, given wide exposure by its appearance in the 1929 Foto-Auge. a publica tion that catalogued the European avant-gardes position with regard to photogra phy.1 This comparison involves, then, a slight adulteration of my subject surrealism—by introducing an image deeply associated with the Bauhaus. For Florence Henri had been a student of Moholy-Nagy, although at the time of Foto Auge she had returned to Paris. Of course the purity of Foto-Auges statement had already been adulterated by the presence within its covers of certain surrealist associates, like Man Ray, Maurice Tabard, and E. Ð ¢. I. Mesens. But by and large Foto-Auge is dominated by German material and can be conceived of as organiz ing a Bauhaus view of photography, a view that we n ow think of as structured by the Vorkorss obsession with form. Indeed, one way of eavesdropping on a Bauhaus-derived experience of this photograph is to read its analysis from the introduction to a recent reprint xrtfolio of Henris work. Remarking that she is known almost exclusively through this self-portrait, the writer continues. Its concentration and structure are so perfect that its quintessence is at once apparent. The forceful impression it produces derives principally from the subject’s intense gaze at her own reflection. . . . We will write a custom essay on The Photographic Conditions of Surrealism specifically for you for only $16.38 $13.9/page Order now Her gaze passes   dispassionately through the mirror and is returned—parallel to the lines made by the joints in the table. . . . The balls—normally symbols of movement—here strengthen the impression of stillness and undis turbed contemplation. . . . They have been assigned a position at the vertex of the picture. . . their exact position at the same time lends stability to the structure and provides the dominant element of the human reflec tion with the necessary contrast.2 In light of the writers determination to straightjacket this image within the limits of an abstracting, mechanically formalist discourse, the strategy behind a juxtaM)sition of Man Rays photograph with Florence Henri’s becomes apparent. Because the comparison forces attention away from the contents of the Henri whether those contents arc conceived of as psychological (the intense gaze† and its dispassionate stare) or as formal (the establishment of stillness through structural stability, etc.). And being turned from the photograph’s contents, one’s attention is relocated on the container—on what could be called the character of the frame as sign or emblem. For the Henri and the Man Ray share the same recourse to the definition of a photographic subject through the act of framing it, even as they share the same enframing shape. In both cases one is treated to the capture of the photographic subject by the frame, and in both, this capture has a sexual import. In the Man Ray the act of rotation, which transmutes the sign of the cross into the figure of the phallus, juxtaposes an emblem of the Sadean act of sacrilege with an image of the object of its sexual pleasure. And two further aspects of this image bespeak the structural reciprocity between frame and image, container and contained. 1he lighting of the buttocks and thighs of the subject is such that physical density drains off the body as it moves from the center of the image, so that by the time ones gaze approaches the margins, flesh has become so generalized and flattened as to be assimilated to printed page. Given this threat of dissipation of physical substance, the frame is experienced as shoring up the collapsing structure of corporeality and guaranteeing its density by the rather conceptual gesture of drawing limits, lliis sense of the structural intervention of frame inside contents is further deepened by the morphological consonance—what we could call the visual rhyming—between shape of frame and shape of figure: for the linear intersections set up by the clefts and folds in the photographed anatomy mimic the master sha|e of the frame. Never could the object of violation have been depicted as more willing. In Florence Henris self-portrait there is a similar play between flatness and fullness, as there is a parallel sense of the phallic frame as both maker and captor of the sitters image. Within the spell of this comparison, the chromed balls function to project the experience of phallidsm into the center of the image, setting up (as in the Man Ray) a system of reiteration and echo; and this seems far more imperatively their role than that of promoting the formal values of stillness and balance. .u1a562f172ce57590118adae713afbc17 , .u1a562f172ce57590118adae713afbc17 .postImageUrl , .u1a562f172ce57590118adae713afbc17 .centered-text-area { min-height: 80px; position: relative; } .u1a562f172ce57590118adae713afbc17 , .u1a562f172ce57590118adae713afbc17:hover , .u1a562f172ce57590118adae713afbc17:visited , .u1a562f172ce57590118adae713afbc17:active { border:0!important; } .u1a562f172ce57590118adae713afbc17 .clearfix:after { content: ""; display: table; clear: both; } .u1a562f172ce57590118adae713afbc17 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u1a562f172ce57590118adae713afbc17:active , .u1a562f172ce57590118adae713afbc17:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u1a562f172ce57590118adae713afbc17 .centered-text-area { width: 100%; position: relative ; } .u1a562f172ce57590118adae713afbc17 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u1a562f172ce57590118adae713afbc17 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u1a562f172ce57590118adae713afbc17 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u1a562f172ce57590118adae713afbc17:hover .ctaButton { background-color: #34495E!important; } .u1a562f172ce57590118adae713afbc17 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u1a562f172ce57590118adae713afbc17 .u1a562f172ce57590118adae713afbc17-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u1a562f172ce57590118adae713afbc17:after { content: ""; display: block; clear: both; } READ: A History of Portraiture EssayIt can. of course, be objected that ibis comparison is tendentious. That it is a false analogy. That it suggests some kind of relationship between these two artists that cannot be there since they operate from across the rift that separates two aesthetic positions: Man Ray being a surrealist and Florence Henri being commit ted to an ideology of formal rigor and abstraction received initially from I.egcr and then from the Bauhaus. It can be argued that if there is a kind of phallicism in Henris portrait, it is there inadvertently; she could not really have intended it. As art history becomes increasingly positivist, it holds more and more to th e view that intention is some internal, prior mental event causally connec ted with outward effects, which remain lire evidence for its having occurred, and thus, to say that works of art are intentional objects is to say that each bit of them is separately intended.5 Bui, sharing neither this positivism nor this view of consciousness. I have no scruples in using the comparative method   wrest this image from the protective hold of Miss Henris intention and to open it, by analogy, to a whole range of production that was taking place at the same time and in the same locale. Yet with these two images I do not mean to introduce an exercise in comparative iconography. As I said, the area of interest is far less in the contents of these photographs than it is in their frame. Which is to say that if there is any question of phallicisin here, it is to Ire found within the whole photographic enterprise of framing and thereby capturing a subject. Its conditions can be generalized way beyond the specifics of sexual imagery to a structural logic that subsumes this particular image and accounts for a wide number of decisions made by photographers of this time, both with regard to subject and to form. The name that an entirely different field of critical theory gives to this structural logic is the economy of the supplement.* And what I intend to reveal in the relatedness of photographic practice in France and Germany in the 1920s and 30s is a shared conception of photography as defined by the supplement. But I am getting ahead of my argument. My reason at the outset for introducing my subject by means of comparison is that I wish to invoke the comparative method as such, the comparative method as it was introduced into art-historical practice in order to focus on a wholly different object than that of intention. The comparative method was fashioned to net the illusive historical beast called style, a prey which, because it was transpersonal, was understood as being quite beyond the claims of either individual authorship or intention. This is why Wolfflin believed the lair of style to be the decorative arts rather than the domain of masterpieces, why he looked for it Morelli-fashion in those areas that would Ire the product of inattention, a lack of specific design† going so far as to claim that the whole development of world views was to be found in the history of the relationship of gables. Now it is precisely style that continues to Ire a vexing problem for anyone dealing with surrealist art. Commenting on the formal heterogeneity of a movement that could encompass the abstract liquifaction of Mir6 on the one hand, and the d ry tealism of Magritte oi Dali on the other. William Rubin addresses this problem of style, declaring that we cannot formulate a definition of Surrealist painting comparable in clarity with the meanings of Impressionism and Cubism. †Yet as a scholar who has to think his way into and around the mass of material that is said to be surrealist. Rubin feels in need of what he calls an intrinsic definition of Surrealist painting. And so he produces what he claims to be the first such definition ever proposed.† His definition is that there arc two poles of surrealist endeavor—the automatisi/abstract and the aca demic/illusionist—the two poles corresponding to the Freudian twin props of Surrealist theory, namely automatism (or free association) and dreams. Although these two pictorial modes look very unlike indeed. Rubin continues, they can be united around the concept of the irrationally conceived metaphoric image. Now, in 1925 Andre* Breton began to examine the subject surrealism and painting, and from the outset he characterized his material in terms of the very twin poles—automatism and dream—and the subject matter of Rubins later definition.6 If forty years afterward Rubin w as so unhappy with Breton’s attempt at a synthetic statement that he had to claim to have produced the first such definition ever, it is undoubtedly because Rubin, like everyone else, has been unconvinced that Bretons was a definition in the first place. If one wishes to produce a synthesis between A and B. it is not enough simply to say. A plus B.† A synthesis is rather different from a list. And it has long been apparent that a catalogue of subject matter held in common is neither necessary nor sufficient to produce the kind of coherence one is referring to by the notion of style. If Rubin’s nondefinition is a mirror-image of Bretons earlier one, this relationship is important, because it locates Bretons own theory as a source for the problem confronting all subsequent discussions. But Breton, as the most central spokesman for surrealism, is an obstacle one must surmount; one cannot avoid him, if the issue is to deal with the movement comprehensivelyas one must if a synthetic notion like style is involved. The same failure to think the formal heterogeneity of Miro and Magritte into something like stylistic unity plagues every effort of Breton as theoretician of the movement. Attempting to define surrealism, Breton produces instead a series of contradictions which, like the one between the linearity of Magritte and the colorism of Miro, strike one as being irreducible. .ua82c2ac67806e506eee4be38d7a311aa , .ua82c2ac67806e506eee4be38d7a311aa .postImageUrl , .ua82c2ac67806e506eee4be38d7a311aa .centered-text-area { min-height: 80px; position: relative; } .ua82c2ac67806e506eee4be38d7a311aa , .ua82c2ac67806e506eee4be38d7a311aa:hover , .ua82c2ac67806e506eee4be38d7a311aa:visited , .ua82c2ac67806e506eee4be38d7a311aa:active { border:0!important; } .ua82c2ac67806e506eee4be38d7a311aa .clearfix:after { content: ""; display: table; clear: both; } .ua82c2ac67806e506eee4be38d7a311aa { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ua82c2ac67806e506eee4be38d7a311aa:active , .ua82c2ac67806e506eee4be38d7a311aa:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ua82c2ac67806e506eee4be38d7a311aa .centered-text-area { width: 100%; position: relative ; } .ua82c2ac67806e506eee4be38d7a311aa .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ua82c2ac67806e506eee4be38d7a311aa .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ua82c2ac67806e506eee4be38d7a311aa .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ua82c2ac67806e506eee4be38d7a311aa:hover .ctaButton { background-color: #34495E!important; } .ua82c2ac67806e506eee4be38d7a311aa .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ua82c2ac67806e506eee4be38d7a311aa .ua82c2ac67806e506eee4be38d7a311aa-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ua82c2ac67806e506eee4be38d7a311aa:after { content: ""; display: block; clear: both; } READ: Alfred Stieglitz Biography EssayThus, Breton introduces Surrealism and Painting† with a declaration of the absolute value of vision among the sensory modes. Rejecting the late nineteenth-century die turn, that all art should aspire to the condition of music, an idea very much alive among twentieth-century abstract artists, Breton insists that visual images attain what music never can, and he bids this great medium farewell with the words, â€Å"so may night continue to descend upon the orchestra.† His hymn of praise to vision had begun, The eye exists in its savage state. Tire marvels of the earth . . . have as their sole witness the wild eye that traces all i ts colors back to the rainbow.† And by this statement he is contrasting the immcdi Ð °Ã' Ã'Æ' of vision—its perceptual automatism, as it were—to the premeditated, reflective gait of thought. The savageness of vision is good. pure, uncontaminatcd by ratiocination; the calculations of reason (which Breton never fails to call bourgeois reason†) are controlling, degenerate, bad. Besides being untainted by reason, visions primacy results from the way its objects are present to it, through an immediacy and transparency that compels belief. Indeed, Breton often presents surreal isin-as-a-whole as defined by visuality. In the First Manifesto he locates the very invention of psychic automatism within the experience of hypnogogic images—that is. of half-waking, half-dreaming,visual experience.

The Cinema Industry in Israel

The Cinema Industry in Israel theme of nationalism. Through this movie, the movie developer seeks to unite Palestinian soldiers against a common enemy Israel. This movie seeks to demystify the idea that Israel is a non-confront able state giving the fighters more hope of victory.

[WATCH] How to encourage your employees to speak up in meetings

[WATCH] How to encourage your employees to speak up in meetings Attention HR – Introverted or technically focused team members can often struggle when it comes time to publicly contribute to the work conversation.   But we all know we’re better when all our voices are heard. Developing the confidence to actively and intelligently participate in meetings takes some serious courage (and planning). This week’s Bossy Skirt outlines a clear and simple three-part approach that you may find helpful when working with your quieter colleagues.   After all, everyone deserves a chance at the mic.Source:[DailyFuel]

Read the requirement i send you carefully---marketing Essay

Read the requirement i send you carefully---marketing - Essay Example Like market size, cost of work force and other potential factors are more favoring to industrialist to develop to business in China. However, there are some challenges too that industry developers have to face before starting the business in the market of China. Foreign players have to tackle with cost reduction and local competitors; these are huge challenges for any foreign player. In this we are going to discuss about analysis of electronic market of China with the help of PEST analysis and SWOT analysis of E-Commerce industry of China. PEST analysis of China’ market will aid the reader to understand about its strengths and weakness in aspect of political, economical, social and technological factors, these factors are external factors which aids to analyze e-commerce industry. In other hand SWOT analysis give a brief introduction of Taobao, is e-commerce company in China, so the readers will able to know about the internal’s strengths, weakness, opportunity and threats of the company. Political variables incorporate government regulations and lawful issues and characterize both formal and casual leads under which firm must work. Furthermore it is asserted that the political energy is presumably the most turbulent constrain in natures domain (Fahey & Narayanan, 1986). In the previous one decade, the Chinese government appends extraordinary imperativeness and center to the advancement of e-trade in the most crowded nation, for instance, on issuing the Summaries of the Middle/Long Term Science and Technology Development Plans of China and the Development of Information Industry Plans in the Eleventh Five-year and Long Plan in 2020 Years in The Ministry of Information Industry, the "provision of e-business stage innovation" has been recorded as a key point (Lili, 2011). In term of the lawful framework, the Chinese legitimate skeleton for e-trade is still in its incipient stage and has officially accomplished a few issues. China has restricted

Theatre Critique It's Only a Play Essay Example | Topics and Well Written Essays - 1250 words

Theatre Critique It's Only a Play - Essay Example The comedy play was a celebration of the art and actors performed with lot of conviction. The play was a cascade of jokes and made the audience happy from the beginning to the end, which is a sign of victory. 2.The performer â€Å"Kate Herell who acted as virginia† seems to not have delivered her lines completely at times so did not come up to the mark. The performance of â€Å"Craig as Ira† was well defined and the gestures were perfect indeed.He came up to the mark and left a remarkable impression on the audience. â€Å"Emma† was a star that performed utterly well and carried the play with ample spirit .She showed her full potential to the audience and was the shooting star of the play. Christopher who enacted â€Å"Peter† was looked slightly uncomfortable in his character and required more attentiveness and dedication from his side to make his character look wholesome and rich. Nick Dickert was distinct in his acting and did full justice to his characte r as â€Å"James† but his voice was trembling at certain points. 3. The performers who were disliked were Kate Herell, Christopher Lynch and Ryan Flint.Kate Was not impressive as she was not consistent with her dialogues. There was less of life in her voice and could not enter well in to the character of â€Å"Virginia† which she was potrayed.Whereas, Christopher Lynch was not feeling fully the character of â€Å" Peter† and some how looked less lively and vibrant. It is very essential for an actor to get in to the shoes of the character to bring about full life in to the play. On the other side Ryan Flint had a less powerful voice which made his character of â€Å"Frank† dull. Dialogues are an essential part of a play, so if it is not balanced with the acting skill can bring in chaos and incompleteness to the character as well as the play. 4. The play all in all was an average performance and did not fail to amaze the audience. But it was unfortunate to notice some actors not supporting others and making it a t time’s poor performance. In some areas â€Å"Christopher Lynch† was not interacting well with â€Å"Kate Herell† and was in a hurry to completer his part of the dialogue. And also Kate seems to rush through some parts showing that she had forgotten certain lines. Noah Mittman, at other times is displaying to be very overpowering, thus making all actors less confident and assertive. It is not good for one actor to stand out in a play because a good play is where all characters blend with each other to produce a smooth and sound theatrical show. Craig Ewing in some of the scenes was attempting to be the one man of the show by giving dialogues loud. DIRECTING 5. The unified idea of the director behind this play is to create a play which is a complete comedy in nature and which will keep the audience laugh all the while they are wathcing.The entire cast of the show was also doing the same by being extremely joyous and filled with humor sense. The director made a striking visual image with the cab driver who was played by Emma as she was costumed distinctly and apart from other actors of the play. Even Julia and Virginia played by â€Å"Ilasiea Gray†and Kate Herell respectively were dressed glamorously and colorfully which was a visual treat. The lighting of the play was striking and bright which added to the whole theme of the play. SCENERY 6. The whole background of the play was the room where all the characters were waiting for the review of their acting. The room had light colored wall and a

Christian teachings Essay Example for Free

Christian teachings Essay Describe Christian teachings about the way in which believers should treat people who are less fortunate than themselves? Christ had many views about how his people should treat each other and especially those less fortunate than themselves. One of the best quotes that show this view is in (Exodus 22:21-25) Do not ill-treat an alien or oppress him, for you were aliens in Egypt. Do not take advantage of a widow or an orphan. If you lend money to one of my people among you who is needy, do not be like a money lender; charge him no interest. There is reference in this quote to a person being like a moneylender and how if you lend money to someone less fortunate, that you should not charge him/her interest. This teaching could very well be used in the world today, as many poorer developing countries owe millions of pounds in debts. They borrow the money to help to deal with issues like starvation and floods or other economic problems. The money which obviously cannot be paid back within the time allowed will then accumulate interest, pushing the developing country further into debt and widening the gap between first and third world countries. God also teaches that we should keep to the commandments and should respond to God by caring for each other, especially those in need. (1:John 4:21) And he has given us this command: whoever loves God must also love his brother. In this quote we are told Whoever loves God must also love his brother. Where it is written brother it is meant to refer to everyone (all of Gods people) so according to this quote Christians have love for everyone black or white, rich or poor. In (Luke 6:20-21) Looking at his disciples he said Blessed are you who are poor, for yours is the kingdom of God. Blessed are you who hunger now, for you will be satisfied. Blessed are you who weep now for you will laugh. This shows that to be poor in Gods eyes was almost a gift; because of all their suffering on earth they would receive a special place in heaven. And as Jesus says, the poor are blessed, the Christian belief seems almost as if the poor should be treated with special care by believers as they have been shown to be special in Gods eyes. Organisations like Christian Aid and Tear fund aim to lessen the suffering of people in need. The areas of need it focuses on are healthcare, water, agriculture, disaster relief, AIDS care and education. The organisation believes that all people are special to God. Jesus said, I was hungry and you fed me, thirsty and you gave me a drink. I was a stranger and you welcomed me in your home, naked and you clothed me; I was sick and you took care of meAnything you did for one of my brothers here, however humble, you did it for me. This provides the example of Jesus and how he mixed with and showed respect for the poor and despised; but also outlines the Christian view that to help people less fortunate than themselves does not necessarily mean providing them with large amounts of money or giving them their food supply for the rest of the year. It can simply be a humble act like talking kindly to them when they are down or even helping an old lady across the road, for your fortune is not necessarily the amount of possessions or money you own. Christian faith provides a vision of what life could be like if people became less self-centred. They work towards this vision by helping the worlds poor. So I believe that the overall view on how Christians should treat those less fortunate than themselves is with special care and attention. And to help them in anyway possible, however humble the act maybe.

Beowulf: Heroism :: Epic of Beowulf Essays

Beowulf’s author is unknown, as are his motives and inspiration for the creation of the poem. Written some four hundred years before the Norman conquests, it is comprised of three thousand, one hundred and eighty-two lines, dramatically reproducing the timeless struggle between good and evil, along with all the variations that accompany such a story. By far one of the most admirable qualities presented to the reader is the notion of heroism, and the importance of honor. The quality of character was a major element of the heroic man in the world of which the story is set. In relation the personality, James V. McConnell wrote; "Let us define personality as the way in which a person thinks, behaves and adjusts to his or her environment. Such a definition would include the persons traits, values, motives, attitudes, emotional reactions, abilities, self-image and intelligence as well as the persons overt behavior patterns." (McConnell, page 610). He then went on further to say, "A complete theory of personality would not only describe the individual’s present style of adjustment but give some notion of how the person got that way and where he or she was going." Throughout the poem, the author allows the reader to see, in action, the true workings of heroes. Men and women who cast aside their own personal needs and desires for the better of others. During this time society sustained a strong honor code. The actions that an individual amassed over their lifetime was the title by which they were known to the rest of the land, both good and bad. A lot was asked of rulers concerning the protection and expansion of the empire, Kings and Queens were known by their conquests and control of the subjects around them. In the prologue we are introduced to a loved and heroic King by the name of Shild. " How Shild made slaves of soldiers from every land, crowds of captives he’d beaten into terror†¦lived to be rich and much honored. He ruled lands on all sides: wherever the sea would take them his soldiers sailed, returned with tribute and obedience." (Raffel, line 4). This section of the prologue clearly defines the times, in that i t immediately sets up the reader for the level of nobility in the tone of the author, in the expression of dignity that accompanies King Shild’s conquests. His life was associated with greatness and at his death his tribute was great.

Autoimmune Disease Called Lupus Health And Social Care Essay

Lupus has no known cause, it is a complex disease. Lupus can be linked to familial, environmental, and hormonal factors. Scientists believe there is no individual cistron that give people lupus, but suggest the badness of the disease and which tissues and variety meats are affected. SLE can impact the organic structure system otherwise individual to individual. These systems can be affected by lupus. The kidneys, this cause redness of the kidneys and can impair their ability to acquire rid of waste merchandise and other toxins from the organic structure. The lungs, people with lupus develop pleuritis, and redness of the liner of the chest pit that cause thorax hurting and they may besides acquire pneumonia. The cardinal nervous system, lupus affect the encephalon and can do concerns, giddiness, depression, memory perturbations, vision job ictuss, shot, or alterations in behaviour. The blood vass become inflames and impact the circulation through the organic structure. In the blood, p eople with lupus develop anaemia, leucopenia or thrombopenia. Thrombocytopenia is when the thrombocytes in the blood, that assist in coagulating are decrease in Numberss. In lupus the bosom can go inflamed besides destructing the bosom valves. A patient with lupus can besides hold sjogren syndrome. This cause dry eyes and dry oral cavity. The people with lupus will hold many different symptoms or oncomings. These symptoms are fatigue, hurting and puffiness in the articulations and musculuss, a batch like people with arthritis, clamber roseola that may look across the face, ear, upper weaponries, thorax, and organic structure parts expose to the Sun, photosensivity, unexplained febrilities, unwritten ulcers, pericarditis, concerns, giddiness, depression, confusion, ictuss, psychosis, unusual hair loss, picket or violet fingers or toes from emphasis or cold. These symptoms range from mild to severe and different from individual to individual ( 2011 ) Handout on wellness ) . SLE is a disease that is largely in immature adult females than in males. It is in the organic structure from birth to decease, and takes action between the age of 15 and 40. Because SLE often affects adult females of childbearing age, gestation is an of import issue. About 25 % of all babes born to female parents with SLE are premature ( 2011 ) Handout on wellness ) . Most babes born to female parents with SLE are normal. However, a rare status called neonatal lupus causes a babe of a female parent with SLE to develop a tegument roseola, liver or blood jobs, and a serious bosom conditions. In pregnant adult females, lupus can cause30 % them to hold a abortion ( Ferrara, E. ( 2010 ) . This disease is found in chiefly inkinesss. There is a possibility it can be found in Hispanics, Asians, and Native Americans. It is hard to name people with lupus.For the physician to state a patient they have lupus, When naming lupus, the physician looks at the medical history of that patient, a compl ete physical scrutiny, complete blood count, erythrocyte deposit rate, uranalysis, blood chemical sciences, complete degrees, anti-DNA, anti-Sm, anti-RNP, anti-Ro, antiaa‚ ¬ † La and anticardiolipin antibody trial. There are other laboratory trials to look into the advancement. The physician besides has the patient make some X raies and other imaging trial to look into for variety meats consequence by SLE ( 2011 ) Handout on wellness ) . It can take up old ages of proving.sometimes other disease will mime the lupus and new accruing symptoms can lift which would assist or do the diagnose take longer.one have to be really patient and willing as for the physician has to hold good cognition of the disease and good communication accomplishments.sometimes. Healthy people can prove positive for antinuclear antibodies due to an infection or an autoimmune disease and non hold lupus. In most people with lupus they test positive for antinuclear antibodies. If the organic structur e is infected the physicians may hold a biopsy ordered to look into their tegument and kidneys ( Ferrara, E. ( 2010 ) . There are several physicians involve in a patient attention. The physicians included are rheumatologists ( one who treats arthritis and inflammatory upsets of the immune system ) , an immunologist ( physician specialize in immune system upset ) , few nurses, psychologist, societal workers, skin doctor, nephrologist, haematologist, heart specialist, endocrinologist, and the brain doctor. Treatment for lupus is to forestall the flairs, handle them when they rise and to minimise organ harm. Doctors can learn a patient to acknowledge the warning mark of the flairs and being able to keep it. A physician may choose from legion intervention options, including ordering one or more drugs to antagonize hurting, redness, and related jobs ( Ferrara, E. ( 2010 ) . Lupus is non curable but it can be managed with medicines. Many patients are instructed to take Nonsteroidal anti-inflammatory drugs known as NSAIDS. It is used to handle musculoskeletal jobs and to assist keep febrilities. Hydroxcychloroquine ( Plaquenil ) and chloroquine ( Aralen ) is used to command SLE arthritis, roseolas, oral cavity ulcers, weariness and febrilities. These drugs sometimes take few months before taking affect. The physician will besides order corticosterohe AIDSs to assist with the cutaneal manifestations, arthritis and serositis. If the patient has major organ issues, the physician would order a higher dosage of steroid. They may be given 1 gm of methyprenisolone by endovenous bolus injection. Cytotoxic drugs can be given to handle musculuss or articulations, major variety meats like the kidneys. The patient taking these drugs need to be monitored for serious inauspicious drug reactions like bone narrow suppression and increased susceptibleness to infections ( Roone, J. ( 2005 ) . A figure of alternate interventions have been suggested to assist cut down the symptoms of SLE. There is stylostixis and massage for alleviating the hurting of sore articulations and musculuss. Stress direction, speculation, hypnotherapy, and yoga can be helpful in relaxation. Eating whole nutrients diet with decreased sums of ruddy meat and dairy merchandises can cut down hurting and redness. Food allergic reactions are believed either to lend to SLE or to originate as a effect of the digestive troubles. It may be good eating more fish that contain omega-3 fatty acids, like mackerel, pilchards, and salmon. Vitamins B, C, and E, every bit good as Se, Zn, Mg, and a complete hint mineral addendum have been suggested to better the wellness of SLE patients. Vitamin A is believed to assist better disklike tegument roseolas. Botanic medical specialty can assist the full organic structure through immune transition and detoxification, every bit good as helping single variety meats and system s. Homeopathy and flower kernels can work profoundly on the emotional degree to assist people with this hard disease ( Carson-DeWitt, R. ( 2006 ) . The Center for Disease Control and Prevention provinces that the morbidity and mortality can be due late diagnosing, jobs in entree attention, less effectual interventions, and hapless conformity with curative regiments. The needed, resource aa‚ ¬ † intense surveies are done in little countries. The estimation scope from 1.8 to 7.6 instances per 100,000 individuals per twelvemonth in the United States. I n 19979-1980 Numberss of decease with lupus increased from 879-1,406.Among adult females it is 5 ten higher than in work forces. In inkinesss the decease is 3x higher than in Whites. The cause of decease is chiefly because of organ failure like the kidney, infections and cardiovascular disease. The infirmary stay is longer due to a patient without lupus. In Lupus, the ambulatory attention was listed 1,032,000 in 2001-2005.There is no national cost listed. Populating with lupus can be really ambitious. The achings associated with lupus can be changeless and intolerable. When I wake in the forenoon, I feel like my organic structure went through a compactor. Geting out of bed takes so much out of me because of the tormenting hurting but I know by leting my organic structure to acquire in gesture. Once I get my organic structure in gesture, I feel better, nevertheless I do experience tyre and still see organic structure achings throughout the twenty-four hours. My degree of energy is low. Physical activity is non appealing. At the terminal of the twenty-four hours, am exhausted and the terrible hurting starts ( Annie Jolly,2011 ) .

Burgess’s Comment on Society in A Clockwork Orange

The decade in which post-war social change is felt to have been concentrated is the 1960s. This is certainly a simplification, but it does help pinpoint some of the more dramatic changes that may have been longer in the making. For example, one of the key social changes of the 1960s is the emergence of ‘youth culture'. The sense of a newly empowered sector of society is conveyed principally by the new spending power of young people, and the emergence of mainstream youth-related cultural forms, especially pop music, that quickly become significant components of the economy.The most memorable fictional treatment of youth culture in the 1960s, however, puts a very different construction on the changing balance of power. In A Clockwork Orange (1962) Anthony Burgess isolates the tribal, antisocial elements of youth culture in a dystopian fable of violence as leisure. On the surface A Clockwork Orange is a novel about juvenile delinquents in a near-future Britain, but on a deeper lev el it is a novel about conditioning and free will.Even the parboiled paternalism of the Empire and the synthetic socialism of the welfare state had still apparently left room – though not much – for a dialogue between the individual and society and had kept alive discussions as to what was right and what was wrong with England. Now what had been the issue was exacted from the sensibilities of those who, glutted physically and socially, lived under what amounted to a deadening hedonism.It must have seemed only logical to Burgess, after exploring the dialectics of the single and collective mind, that the problem of the novelist was to probe its metaphysics- to see how the naked needs of his rebel anti-heroes could be met in a mad, lost, loveless, brutal, sterile world. Alex, the gross product of welfare state overkill, is not depraved because he is deprived but because he is indulged. â€Å"Myself,† he notes rather pathetically at the beginning of A Clockwork Oran ge, â€Å"I couldn't help a bit of disappointment at things as they were those days. Nothing to fight against really.Everything as easy as kiss-my-sharries† (Burgess 11). Alex's utopia is more than the result of self-gratification; it is the consequence of the â€Å"original sin† inborn with every offspring of modern organizational leviathans. Having discovered that existence has always meant freedom, but never having been taught â€Å"goodness,† Alex responds predictably and inevitably to the killing burden of choice. Alex took on the status of a heavy metal hero, psychologically lobotomized by an insensitive society. Alex's tone is consistently bright, breezy, humorous, cynical, confident, and amoral, as is Alex himself.This is the opening of his story: â€Å"What's it going to be then, eh? There was me, that is Alex, and my three droogs† (Burgess 5). It is a book focusing on â€Å"the chance to be good† and proceeding from a single, significant existential dilemma: Is an evil human being with free choice preferable to a good zombie without it? Indeed, at two points in the novel Burgess spells out the dilemma for us. On one occasion, Alex, about to submit to conditioning, is admonished by the prison chaplain: â€Å"It may not be nice to be good, little 6655321. It may be horrible to be good. . . . Does God want goodness or the choice of goodness?Is a man who chooses the bad perhaps in some ways better than a man who has the good imposed upon him? . . . A terrible terrible thing to consider. And yet, in a sense, in choosing to be deprived of the ability to make an ethical choice, you have in a sense really chosen the good† (Burgess 96). And on the other, the unwitting F. Alexander, with whom Alex finds sanctuary temporarily, similarly remarks: â€Å"You've sinned, I suppose, but your punishment has been out of all proportion. They have turned you into something other than a human being. You have no power of choice an y longer.You are committed to socially acceptable acts, a little machine capable only of good. . . . But the essential intention is the real sin. A man who cannot choose ceases to be a man† (Burgess 153-54). Yet, were this all Burgess had to say on the matter, the impetus of the dilemma would lose substantially in force. Society at large has never troubled itself with the existential agony (unless to repress some manifestation of it), and judging from the preponderance of sentiment abroad today, it would undoubtedly applaud the conditioning process that champions stability over freedom.But Burgess has found inhering in the central dilemma considerations even more immediate. What distinctions between good and evil are possible in the contemporary world? As absolutes, have such distinctions not been totally perverted or obliterated? And as relative terms, depending for definition on what each negates or excludes, have they not become purely subjective? In a technically perfect s ociety that has sapped our vitality for constructive choice, we are, whether choosing good or evil, zombies of one sort or another: Each of us is a little clockwork orange making up the whole of one great clockwork orange.Burgess blames the excesses of human nature on a repressive society that corrupts its citizens – and primarily its youth – by restricting their liberty and force – feeding them outmoded values. Thus, their natural rebellion gets out of hand and only leads to more repression. The result is the satirical picture of a society moving towards an ever more repressive future. Burgess foresees a social trend toward increasing state/government control of individual lives, culminating in a political system which hires thugs as police and condones brain-washing techniques to ‘reform’ criminals.Youth violence has reached an extreme which is clearly fantastic; the failure of the adult world to prevent/control/ reform youth-as-psychopathic-condi tion reaches an equally blackly humorous extreme. For example, on April 19, 1989, a young banker, walking in Central Park, was raped and left to die. The police soon caught a group of Harlem teens and charged them with gang rape. â€Å"Wilding – the newest term for terror in a city that lives in fear,† wrote the New York Post on April 22 (Hancock 38). I think term â€Å"Wilding† defined by the Post writers can be referred to the violent raves in A Clockwork Orange.In Burgess’s A Clockwork Orange political pragmatism reigns: venal politicians grasp at sure and easy ways to erase crime; the police are as violent as the criminals they battle; political reformers are prepared to destroy ‘victims’ like Alex in their attempts to bring down the government. These mainstream social/ political structures try, but fail, to reduce Alex to ‘a clockwork orange’. Works Cited Burgess, Anthony. A Clockwork Orange. New York: Norton, 1963. Hancock, Lynnell. â€Å"Wolf Pack: The Press and the Central Park Jogger. † Columbia Journalism Review. Vol. : 41, 5 January-February 2003, 38. Burgess’s Comment on Society in A Clockwork Orange The decade in which post-war social change is felt to have been concentrated is the 1960s. This is certainly a simplification, but it does help pinpoint some of the more dramatic changes that may have been longer in the making. For example, one of the key social changes of the 1960s is the emergence of ‘youth culture'. The sense of a newly empowered sector of society is conveyed principally by the new spending power of young people, and the emergence of mainstream youth-related cultural forms, especially pop music, that quickly become significant components of the economy.The most memorable fictional treatment of youth culture in the 1960s, however, puts a very different construction on the changing balance of power. In A Clockwork Orange (1962) Anthony Burgess isolates the tribal, antisocial elements of youth culture in a dystopian fable of violence as leisure. On the surface A Clockwork Orange is a novel about juvenile delinquents in a near-future Britain, but on a deeper lev el it is a novel about conditioning and free will.Even the parboiled paternalism of the Empire and the synthetic socialism of the welfare state had still apparently left room – though not much – for a dialogue between the individual and society and had kept alive discussions as to what was right and what was wrong with England. Now what had been the issue was exacted from the sensibilities of those who, glutted physically and socially, lived under what amounted to a deadening hedonism.It must have seemed only logical to Burgess, after exploring the dialectics of the single and collective mind, that the problem of the novelist was to probe its metaphysics- to see how the naked needs of his rebel anti-heroes could be met in a mad, lost, loveless, brutal, sterile world. Alex, the gross product of welfare state overkill, is not depraved because he is deprived but because he is indulged. â€Å"Myself,† he notes rather pathetically at the beginning of A Clockwork Oran ge, â€Å"I couldn't help a bit of disappointment at things as they were those days. Nothing to fight against really.Everything as easy as kiss-my-sharries† (Burgess 11). Alex's utopia is more than the result of self-gratification; it is the consequence of the â€Å"original sin† inborn with every offspring of modern organizational leviathans. Having discovered that existence has always meant freedom, but never having been taught â€Å"goodness,† Alex responds predictably and inevitably to the killing burden of choice. Alex took on the status of a heavy metal hero, psychologically lobotomized by an insensitive society. Alex's tone is consistently bright, breezy, humorous, cynical, confident, and amoral, as is Alex himself.This is the opening of his story: â€Å"What's it going to be then, eh? There was me, that is Alex, and my three droogs† (Burgess 5). It is a book focusing on â€Å"the chance to be good† and proceeding from a single, significant existential dilemma: Is an evil human being with free choice preferable to a good zombie without it? Indeed, at two points in the novel Burgess spells out the dilemma for us. On one occasion, Alex, about to submit to conditioning, is admonished by the prison chaplain: â€Å"It may not be nice to be good, little 6655321. It may be horrible to be good. . . . Does God want goodness or the choice of goodness?Is a man who chooses the bad perhaps in some ways better than a man who has the good imposed upon him? . . . A terrible terrible thing to consider. And yet, in a sense, in choosing to be deprived of the ability to make an ethical choice, you have in a sense really chosen the good† (Burgess 96). And on the other, the unwitting F. Alexander, with whom Alex finds sanctuary temporarily, similarly remarks: â€Å"You've sinned, I suppose, but your punishment has been out of all proportion. They have turned you into something other than a human being. You have no power of choice an y longer.You are committed to socially acceptable acts, a little machine capable only of good. . . . But the essential intention is the real sin. A man who cannot choose ceases to be a man† (Burgess 153-54). Yet, were this all Burgess had to say on the matter, the impetus of the dilemma would lose substantially in force. Society at large has never troubled itself with the existential agony (unless to repress some manifestation of it), and judging from the preponderance of sentiment abroad today, it would undoubtedly applaud the conditioning process that champions stability over freedom.But Burgess has found inhering in the central dilemma considerations even more immediate. What distinctions between good and evil are possible in the contemporary world? As absolutes, have such distinctions not been totally perverted or obliterated? And as relative terms, depending for definition on what each negates or excludes, have they not become purely subjective? In a technically perfect s ociety that has sapped our vitality for constructive choice, we are, whether choosing good or evil, zombies of one sort or another: Each of us is a little clockwork orange making up the whole of one great clockwork orange.Burgess blames the excesses of human nature on a repressive society that corrupts its citizens – and primarily its youth – by restricting their liberty and force – feeding them outmoded values. Thus, their natural rebellion gets out of hand and only leads to more repression. The result is the satirical picture of a society moving towards an ever more repressive future. Burgess foresees a social trend toward increasing state/government control of individual lives, culminating in a political system which hires thugs as police and condones brain-washing techniques to ‘reform’ criminals.Youth violence has reached an extreme which is clearly fantastic; the failure of the adult world to prevent/control/ reform youth-as-psychopathic-condi tion reaches an equally blackly humorous extreme. For example, on April 19, 1989, a young banker, walking in Central Park, was raped and left to die. The police soon caught a group of Harlem teens and charged them with gang rape. â€Å"Wilding – the newest term for terror in a city that lives in fear,† wrote the New York Post on April 22 (Hancock 38). I think term â€Å"Wilding† defined by the Post writers can be referred to the violent raves in A Clockwork Orange.In Burgess’s A Clockwork Orange political pragmatism reigns: venal politicians grasp at sure and easy ways to erase crime; the police are as violent as the criminals they battle; political reformers are prepared to destroy ‘victims’ like Alex in their attempts to bring down the government. These mainstream social/ political structures try, but fail, to reduce Alex to ‘a clockwork orange’. Works Cited Burgess, Anthony. A Clockwork Orange. New York: Norton, 1963. Hancock, Lynnell. â€Å"Wolf Pack: The Press and the Central Park Jogger. † Columbia Journalism Review. Vol. : 41, 5 January-February 2003, 38.

11 and New York City firefighters post hoc unit support and control climates A context theory of the consequences of involvement in traumatic work

9/11 and New York City firefighters post hoc unit support and control climates A context theory of the consequences of involvement in traumatic work Introduction The research article under consideration for analysis is by Bacharach and Bamberger (2007) titled â€Å"9/11 and New York City firefighters post hoc unit support and control climates: A context theory of the consequences of involvement in traumatic work-related events.† The focus of this paper is on scales’ validity, measurements, anonymity, ambiguity and response sets. The paper will also characterize the DASS survey items and will analyze the sampling used to evaluate the sample strengths and weaknesses and offer recommendations.Advertising We will write a custom essay sample on 9/11 and New York City firefighters post hoc unit support and control climates: A context theory of the consequences of involvement in traumatic work-related events by Bacharach and Bamberger specifically for you for only $16.05 $11/page Learn More Scales Analysis The dependent variables depression, anxiety and stress were based on the DASS scale for meas uring stress and psychological attributes. The scales ranged from 0 to 3 where 0 implied â€Å"did not apply to me at all,† 1 was interpreted as â€Å"applied to some degree or some of the time; 2 implied â€Å"applied to a considerable degree or a good part of the time,† while 3 implied â€Å"applied to the participant very much or most of the time† (Bacharach Bamberger, 2007, p. 851). The independent variables of intensity of critical incident involvement were based on a measurement scale of 0 or 1 for affirmative to the 15 modes of involvement while for the four involving self injury a scale of 2 to 5 was used where 2 represented a minor injury with no requirement of treatment and 5 representing severe injury requiring medical attention and being placed on light duty or leave. The range for post traumatic distress was based on Weiss Marmar (1997) Impact of Event Scale Revised (IES-R) which entailed a scale of 0 to 4 where 0 implied â€Å"not at all,† 1 meant â€Å"a little bit,† 2 implied â€Å"moderately,† 3 for â€Å"quite a bit† and 4 represented â€Å"frequently† (p. 56). The current unit control climate was measured on an input scale of 1 to 7 with 1 representing â€Å"little or no input† and 7 implying â€Å"a great deal of input† (Bacharach Bamberger, 2007, p. 853). The current supervisory support climate was to gauge the frequency of support within a scale of 1 representing not at all, to 4 representing very often. The social desirability bias was controlled and measured using the Balanced Inventory of Desirable Responding (BIDR) scale. Other critical incidents involvements were controlled and assessed using the measurement scale used for critical incident involvement with inclusion of the scale indicating the number of times a participant was involved in a critical incident ranging from 0 (implying zero or no times) to 7 (implying seven or even more times). Face Validity and Measurement analysis The measurement of psychological states such as depression, anxiety and stress has proven to be reliable especially with the use of the DASS 21 scale. The use of the scale to measure depression, anxiety, and stress is face valid (Miller, Cardinal Glick, 1997). The critical incident involvement measure used to test the involvement in a critical incident using the 15 modes scale on the affirmative basis is valid.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More The Impact of Event Scale-Revised used to measure the post traumatic distress is limited in validity due to the bias in the scales described as â€Å"a little bit†, â€Å"moderately† and â€Å"quite a bit.† The measure for current unit control climate used to test the level of input of the work is valid although it is limited by the use of survey method with the close correlation of the scale from 2 to 6 levels. The measurement of supervisory climate to test for the frequency of support is valid with the responses clearly outlined. The use of Balanced Inventory of Desirable Responding scale to assess and control for social desirability bias is valid although the scale dates back more than ten years from the research year (Johns, 2006). Anonymity Analysis The current unit control climate requires the input level of the participants in six major decision areas of their employer company while the current supervisory support climate requires information on the frequency of the support of the company to the participants. On a personal level, I would not answer them truthfully since any negative response would create a bad image for the company and may affect my employment with the company. Ambiguity and Response Sets Analysis The current unit control climate measurement scale of the input level of the participants to the six major decisions of the company is ambigu ous because input level is dependent on the organizational structure while the six decisions may not be of high significance for some companies. The four modes scale for measuring the critical incident involvement in terms of the level of physical injury is also ambiguous since only physical injury is relied on while emotional, psychological and other injuries are not assessed. The current unit control climate that makes use of input scale items is open to multiple responses due to the differences in the companies, current position of the participant of the participant in the company, expectations of the participant on how much they are supposed to be involved and the image this item poses for the company.Advertising We will write a custom essay sample on 9/11 and New York City firefighters post hoc unit support and control climates: A context theory of the consequences of involvement in traumatic work-related events by Bacharach and Bamberger specifically for you for only $16.05 $11/page Learn More The current supervisory control climate is also open to several interpretations of support from one participant to another since the interpretation of support may be in terms of counseling services, monetary benefits, leaves and so on with the frequency subject to influences of the expectations of the participants and company policy (Johns, 2006). Classification of DASS Survey Items DASS 21 Statements Depression Anxiety Stress I found it hard to wind down X I was aware of dryness of my mouth X I couldnt seem to experience any positive feeling at all X I experienced breathing difficulty (e.g., excessively rapid breathing, breathlessness in the absence of physical exertion) X I found it difficult to work up the initiative to do things X I tended to over-react to situations X I experienced trembling (e.g., in the hands) X I felt that I was using a lot of nervous energy X I was worried about situations in w hich I might panic and make a fool of myself X I felt that I had nothing to look forward to X I found myself getting agitated X I found it difficult to relax X I felt down-hearted and blue X I was intolerant of anything that kept me from getting on with what I was doing X I felt I was close to panic X I was unable to become enthusiastic about anything X I felt I wasnt worth much as a person X I felt that I was rather touchy X I was aware of the action of my heart in the absence of physical exertion (e.g., sense of heart rate increase, heart missing a beat) X I felt scared without any good reason X I felt that life was meaningless X Sampling analysis The sample used in the analysis included those participants who specified the company they worked for as well as their gender narrowing down the sample to include those 101 companies that had at least five respondents. The final sample was of n= 1,110 with age ranging between 21 and 60 years and a mean age of 33 years. The sample was not conclusive based on gender differences, while the issue of company specification limited the scope (Johns, 2006). The researchers used probabilistic sampling techniques namely random sampling and stratified random sampling which ensured the generalizability of the findings to similar companies. Conclusion The research article under consideration provides relevant scales for the variables under consideration but is faced with the limitations of response ambiguity due to the length of duration between the occurrence of the critical incident and the research which also limits the validity. Anonymity of the respondents was limited while the sample though limited to fit the research relevance does not conclusively cover gender aspects. Reference List Bacharach, S., Bamberger, P. (2007). 9/11 and New York City firefighters post hoc unit support and control climates: A context theory of the consequences of involvement in traumatic work -related events. The Academy of Management Journal, 50(4), 849-868. Johns, G. (2006). The essential impact of context on organizational behavior. Academy of Management Review, 31, 396–408. Miller, C., Cardinal, B., Glick, H. (1997). Retrospective reports in organizational research: A reexamination of recent evidence. Academy of Management Journal, 40, 189–204.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Weiss, D., Marmar, C. (1997). The Impact of Event Scale-Revised. New York: Guildford.

Announcing #IWriteBecause - A Campaign For Writers

Announcing #IWriteBecause - A Campaign For Writers Announcing #IWriteBecause: A Campaign For Writers, By Writers The pinnacle of a writer’s life may not ever be a tearful speech at the Oscars. (â€Å"I want to thank my ergonomic keyboard for not giving me carpal tunnel.†) However,  though it might not take the form of a miniature golden statue, all writers possess inspirations that drive them to put pen to paper. So what's yours?We know that words are powerful - and now more than ever, we can use our words to get the message of writing out and do good. Perhaps one day a child who watches your video will be able to say that #TheyAlsoWriteBecause.How  can you contribute to #IWriteBecause?Submit your short, one-minute video via the campaign site, and tell us your reasons for writing. In doing so, you’ll be joining writers of all stripes who already sent in videos, including bestselling author Mark Dawson, award-winning food and travel writer Joanna Pruess, USA Today bestselling author Carter Wilson, New York Times bestseller David Heinemeier Hansson, and popular BookTuber Hailey LeBlanc.We’re featuring a couple of videos every day on the site, so feel free to browse through other writers’ stories! The whole is greater than the sum of its parts, or so they say.Here are a few questions to get you started:Why do you write?What do you love the most about writing?What do you get out of writing?What do you want to achieve by the end of your career as a writer?So grab your phone or a camera now. You can change a child's life for the better. All it takes is a minute to fill in the blank and say via video: I write, because ___________.Why do you write? This is your chance to tell us. Send us a video through the campaign site  and contribute to the movement.

Ethnographic Review Essay Example | Topics and Well Written Essays - 2000 words

Ethnographic Review - Essay Example The complexity of the issues discussed with regard to women in pain is also clearly explained. Finkler’s objective in writing the book was to deepen our understanding of human sickness through what she termed as life lesions. In addition, biomedicine has without doubt made incredible advances and has succeeded in treating difficult medical impairments. Nonetheless, at times biomedicine fails to lessen patients routinely experienced symptoms because of the restrictions of the biomedicine script, a script that fails to understand life’s lesions. Finkler develops life lesions in an outstanding symbol of how wounds imposed on people that is women during their lives are narrated in the concept of life lesions in the reflection of a sense of loss of control, or the life of a person being out of control. Finkler analysis of the Mexican gender role outlook makes it understandable why women with little control of their lives would convey chronic and unexplained physical pain. In case, readers would presume that all Mexican women are trapped in similar gender roles and experience the type of life lesions described by Finkler, she warns against stereotyping the whole population of Mexican women. The women discussed in her book, are a specific set of women. She chose them as a subset from a sample of 205 women she interviewed earlier at the hospital, of which 161 were later interviewed at the comfort of their homes. The 10 case studies in the book were drawn from the 161 women interviewed both in the hospital and at home. The book is divided into three parts: the first part evaluates the literature with regard to the nature of sickness, nature of gender and the connection between gender and sickness. The second part puts out a good review of gender roles in Mexico, historical associations between men and women and the place of spiritualist or evangelical movements in the lives of poor men and women. Additionally, Finkler also incorporate an overview profile o f women in her chosen population. The longest section of the book is left for case studies. The reader is expected to meet with â€Å"Juana who is in search of dignity amid a garbage dump, Susana a woman who has ventured into the public domain, Carlota who changed from proletarian to a housewife, Maria whose life experiences have changed from bad to worse, Norma who claimed to have found God, Josefina who narrates that she has dedicated her whole life to working very hard. Rebecca on the other hand is a woman at the verge of disintegration, Julia who struggles to live with a drunken husband, Alicia who is a mother and a mistress and Margarita a woman in such of individualism†. With regard to nature of sickness, women and men have differing health needs and outcomes. This is because of biological differences, especially â€Å"sex-connected biology such as genital secretions, secondary sex characteristics and reproductive events like pregnancy and menopause†. Finkler not ed that gender affects the risk of mortality and morbidity through diverse exposure and helplessness, the harshness and consequences of illness and access to health care services (Finkler 5). In most of Mexican cities, there exists biasness when it comes to gender and healthcare. Most men are given priority than women therefore putting the women under the risk of further complications and stress. Moreover, the existence of socioeconomic inequality has been the main reason for health biasness in Mexico.

Topic on the assignment sheet Essay Example | Topics and Well Written Essays - 500 words

Topic on the assignment sheet - Essay Example Climate change is here, with us to stay due to the reality that, even if corrective measures to reduce the rate of emissions, climate change will still exist (Gov. UK, par 7). Climate poses a lot of risks to the environment, with a potential of totally changing the climatic conditions of the areas affected. Climate change increases the vulnerability of the regions adversely affected to risks, dangers or disasters. This influences the processes of decision making in that, the risks vulnerable regions are more likely to be protected from further degradation as they may cause loss of lives and the destruction of properties. The aspect of protection of the environment is highly considered in addressing the possible outcomes of climate change in the regions of the world (Duncan, par 3). The protection of the people from the adversity of the impacts of climate change will imply the changes in the ways to handle the future probable (Duncan, par 4). The inculcation of the future in the plans is in line with the trends of climate change in the world and specifically in the effect of the future. Methods must be put underway to address the issues that causes climate within the societies. The government and the NGOs together with some stakeholders can be involved in the decision making on what amounts of wastes should be generated while per households. if the possibility of climate change posing future impacts to the people and environment, the decision making process should not be flawed. Climate change presents problems that are exhibited in the current ecosystems and the problems they o posses. Through the impact is hard to determined and approximate in the near future the problems, the trends can be realized and therefore the spread can be gauged to be very detrimental to the people. The policy makers therefore will have to incorporate the well need to plant tree planting as a means to

Corporate Goverance and Code of Ethics Article Example | Topics and Well Written Essays - 750 words - 1

Corporate Goverance and Code of Ethics - Article Example This essay will focus on the role of corporate governance in creation and adoption of the corporate code of ethics. It is factual that the quality of management in an organization is determined by the effectiveness of its system of corporate governance. Proper corporate governance should aim at bringing onboard honest and competent employees. Besides, it should be geared towards instituting a framework that will ensure adequate employees compensation so that they are motivated to give their best to the company. Corporate governance together with codes of ethics plays a crucial role in the success of a business because it shapes the way the company is viewed by the stakeholders. This article shall focus on the factors that influence the creation and adoption of the corporate code of ethics by a firm as well as those that determine its effectiveness. Some of these factors include the effects of the board diversity, board stock ownership and the constituent of the board directors on the creation of the corporate code of ethics. High profile scandals that involve corporate officers have in the recent years led to an increased attention on the subject of corporate governance. Research reveals that board of directors plays a significant role in establishing the code of ethics in a firm. Thus, it is necessary for an organization to engage the services of the directors that have the competence of planning and overseeing the corporate code of ethics. Studies show that researchers, government regulators, and practitioners are all in agreement that independent directors are more suitable than the insiders in championing the interests of the shareholders and other stakeholders because in most cases they possess vast experience and it is also presumed that the may make the board be more independent. In addition, they tend to have a higher degree of awareness on their moral and legal commitment.

Growth opportunities in detergent market

Growth opportunities in detergent market The case deals with Unilevers Home Care Cleaning range and is evaluating the growth opportunities in the marketing of detergents to around 48 million low income consumers living in the Northeast region of Brazil. Clearly, the aim of Unilever, like all profit making organizations, is to have a bigger piece of the pie. Its first step forward is to assess whether or not, its target market is lucrative enough. To do so we first understand the buying behaviour of the target users, analyse the current market scenario and Unilevers internal environment. The importance of knowing how people will behave is tantamount to knowing the secret of organisational success. The simplest description of consumer behaviour is the purchase and/or consumption decision of an individual and/or household who buy goods and services for personal consumption. In the case we analyse the behaviour of group of individuals in the Northeast of Brazil and the use of detergent and soap in order to evaluate whats not working for Unilevers growth in that market segment and decide the best positioning strategy to encourage increased consumption. Because we know comparatively little about human behaviour, we as marketers, tend to make some assumptions to know how consumers will react to what we do. The first one being, consumers go through a rational decision process when they buy. We assume the process to start with ignorance of the consumer and moving through awareness, information search, short listing alternatives and so on until the ultimate goal purchase is reached.. A distinction is further made between two types of products purchasing: high involvement and low involvement. Washing detergents are low involvement products where consumers may not go through the entire decision making process and either pick a brand out of compulsion, out of a desire to seek variety or because of their past preferences and experiences, or they may pick a brand due to some constraints such as income and amount allocation to household spending. Consumers put preferences and budgetary constraints together to determine their choices. The No rtheast Brazilian households are low income groups and thus the price of the laundry soap, bleaching liquid and detergent powder is a primary criterion for evaluation of the brand of laundry products. The women in this region of Brazil tend to pick a particular brand based what others in their social group are using (as they often do their washing in a public laundry or by the river with a group of friends) and their own past experience and satisfaction. The second assumption is that consumers are brand loyal either loyal to your own brand or loyal to your rivals brand. A wall street journal (19th October 1989) published that 48% consumers remain loyal to the laundry detergent they are already using. To penetrate and gain additional market share, Unilever will have to offer some extra inducements to get the NE consumers hooked and divert their loyalty towards its brands. The stimulus response model (Exhibit 1), the starting point for understanding consumer behaviour, has been used to understand the Brazilian household behaviour towards washing detergent powders and soaps. The stimuli enter the consumers consciousness and the buyers characteristics and decision processes lead to certain purchase decisions. Our task, as marketers, would be to understand what happens in the consciousness of the north-eastern Brazilians between the arrival of stimuli and the purchase decision. Exhibit 1: Stimulus Response Model Source: Marketing Management, Kotler, 2003, p.184. The women in this region of Brazil tend to pick a particular brand based on the performance of the product on the six attributes cleanliness, whitening, productivity; fragrance and softness; ability to remove stains; ability to dissolve in water; packaging of the product; and the ability to keep colours from running out. Cultural factors Culture, subculture and social class are the fundamental determinants of a persons basic values, perceptions, wants and behaviour. Majority (39.8 million) of the north eastern population of Brazil ranges from grade D to E- of social class. Brazilians are concerned about their position in a social class, because no class interacts with another social class unless it is in a professional way. Since the past many years, the vast income social stature difference has been impressed in the society.  Still, the north easterners take great pride in how they look and present themselves in the society, despite their poverty and inability to purchase a variety of clothes. It is perceived to be the duty of the lady of the house to maintain cleanliness of clothes of her family, as it is seen as an indication of the dedication of the mother to her family. It is the reason why the north eastern women spend a long and laborious time at doing the laundry. They first scrub the clothes with a soap bar, then bleach those clothes to remove tough stains, and finally wash the clothes with detergent powder to add a pleasant fragrance. This is opposed to women in the south eastern region who just simply mix detergent powder and softener in a washing machine. Social factors Consumers behaviour is also influenced by social factors such as the consumers relation to small groups, family, and social roles. Women from the northeast of Brazil do their laundry at a public laundry or at a nearby river or pond along with their friends. It is the most pleasurable activity as they get to meet and chat in their social network. It is here that these women discuss matters of personal and home cleanliness such as which laundry detergents they use, how their experience has been, and likely word of mouth promotions take place. Personal factors The characteristics of the individual consumer such as his age, economic situation, occupation and lifestyle play an influential role as well in assessing consumer behaviour. Of the 48 million, 25.4 million people of the north eastern region of Brazil have an annual income of less than $1700. In Recife, for example, only 28% households own a washing machine. Thus, having a push strategy for a detergent powder isnt going to be fruitful. Even though the per capita income for the whole Brazil was $4,420, it wasnt quite reflective of the north-eastern region, where the per capita income was $2,250 only. This translates to the fact that even though a product may have the right and required attributes, if not appropriately priced, people of this region would not pick it up from the shelf since they are constrained by their incomes. Also, since the people from the low income group own less clothes, their washing needs are frequent, and hence, a product that would be a success would be one t hat is affordably cheap, available in bigger quantities (for example, saver price or additional 20% pack) and removes dirt well keeping the colour from running. Psychological factors An individuals buying choices are manipulated by four major psychological factors motivation, perception, learning and beliefs and attitudes. The low income consumers of the Northeast have developed six key attributes (Exhibit 2) which would determine their attitude towards the brand of detergent they chose to use for their laundry. For them, the ability of the detergent to clean and whiten the clothes with a small quantity of the product is the most important attribute. The NE women often associate a strong pleasant fragrance with softening power and gentleness to fabric and hands. The ability to remove stains without the use of a soap bar and bleach, and the ability of the detergent to dissolve in water without any residue on the fabric, are equally important attributes. Packaging and the running down of colour are the least important features. Ladies perceive doing their laundry as a leisure activity where they meet and natter with their friends. They discuss and learn from each others experiences of personal and household cleaning habits and products. Main brands / players Competition is important in influencing how successful an organization can be. Merely producing a good product which matches consumer requirements and provides satisfaction should not be the goal. A firm must competitively position itself in the minds of its customers so that its products stand out. Unilever was the first to introduce laundry detergents in Brazil with Omo, followed by Minerva, Campeiro, Skip, Rinso, Drive, Puro and Unox to name a few. Competitive challenges came from Procter Gamble, ASA, and other small Brazilian companies. Market leading brands from PG included Ace, Bold Pop. ASA contested with its Bem-te-vi laundry soap and Invicto detergent powder. Even though PG entered the Brazilian market 59 years after Unilever, it entered the market quiet swiftly by strategically acquiring an existing Brazilian company, Bombril and its three brands Quanto, Odd Fasses Pop. With in-depth RD and investment for manufacturing improvements, PG rebranded Quanto to Ace, and Odd Fases to Bold, which are now key competitors with Minerva and Campeiro. In terms of market share, for the laundry detergent powder segment, Omo is the market leader with a 52% share, Minerva Campeiro collectively account for 23% share, while Ace, Invicto other PG brands take a 22% share jointly and other Brazilian brands take a 3% share. Unilevers 75% market share compared with competitors 25% share in the laundry detergent segment indicates a strong penetrative strategy that gives Unilever the competitive edge. Market share in the laundry soap segment is not so pleasing. Little console is that PG did not manufacture laundry soap. But local Brazilian companies posed enough competition. Even though Minerva had a 19% market share in this segment, smaller Brazilian companies, enjoyed the rest of the 81%. In terms of pricing promotion strategies, Unilevers premium brand Omo was the highest priced (whole sale price) at $3/kg. None of the competitors came in this price range. Because of its strong power to remove stains with low quantity, it became a market pioneer. It used a very simple yet direct advertising message which said removes stains on pockets, cuffs collar, clearly attracting consumers for whom cleanliness was of highest importance. It was meant to target the high income group. Minerva (Unilever), Ace (PG) and Bold (PG) fell in the same price category and probably targeted the upper middle income group; while Campeiro (Unilever), Pop (PG) and Invicto (ASA) targeted the lower middle income group. Minerva attracted consumers for whom the fragrance and softness were of key importance with its advertising campaigns. Pop used a Bundle promotion and Contest Strategy it ran a contest offering 200 washing machines and gave away 2 copies of the Viva! Magazine with its purchase. Table 1 below gives details on the Pricing strategies followed by the main brands in the laundry detergent segment. SWOT Analysis An analysis of Unilevers internal environment (strength weaknesses) and its external environment (opportunities threats) is depicted in Exhibit 3. Exhibit 2 : SWOT Analysis Strategy Suggestion With the above mentioned scenario, Unilever faces the following choices to cater to the low income group of the North eastern region of Brazil : Extending Omo Rebranding Campeiro Launching a new product Customising a product from its international portfolio Brand extensions are only profitable if the existing brands equity is strong and positive and it is likely to transfer its benefits to the new extension. Brand extensions face a serious challenge if not recognised and met with positive action will probably lead to death of existing brands. Before considering extension of Omo, Unilever should be aware of the fact that consumers get puzzled by the variety of identical products and may end up buying a rival brand. Omo already has its niche market with its Price-Quality inference strategy. It enjoys a 52% market share in the detergent powder product line. Even though the low income group of the NE likes Omo, but to target that segment, Unilever would have to reduce the price drastically and lower its profit margins. This would cannibalise its high margin sales with low margin sales in the short term and in the long term Omo would lose its price premium and would create confusion in the minds of people. Radically changing Campeiro and rebranding it does seem like a good option Exhibit 4 details the strategy. But, the perception of its brand value is not strong or positive with consumers of detergent powder. It only has a 6% market share. One of the lucrative options is to launch a new brand. Exhibit 5 evaluates the strategies of introducing a new product altogether. Unilever can introduce a new product to replace /or supplement Minerva Campeiro in its existing markets, and to serve new market the NE region of Brazil. The issues with rebranding Campeiro, repositioning Minerva would also be resolved. But before deciding to establish a new product, Unilever has to layout the profile of the target market, understand the problems they face and group them into segments, evaluate competition, identify core competencies, identify areas where competitor is vulnerable and define a new value proposition for the new target market. Introducing a new brand would be to Unilevers advantage, as its entering a target market which it has not catered earlier in Brazil. Another worthwhile option is to introduce a customised version of an existing and successful brand from Unilevers international portfolio of detergent powder. But the brand would have to be carefully selected one that caters to a similar demographics and similar income group; one that has high success rate with the right marketing mix. For example, Active Wheel Unilevers brand in India targets the low income group, stresses that with this product people will need to put less efforts to do their laundry, promotes the whitening attribute, is the biggest laundry brand with sales revenue of  £21million 2007. The advantages of considering this option are various. The same ingredients and basic formula can be used. Similar pricing strategy. Customisation required only in language on the cardboard boxes. Meaning and content of advertisements can be the same, only changes required would be to fit the ad to local environment. Probability of success is higher, although it is not guarante ed that a brand that works in one region will work in the other too. Even if the rumours of reducing brand portfolio are true, this option would still be lucrative as no new brand is being introduced; alternatively, Unilever could completely drop Campeiro and reposition Minerva, along with introduction of a brand from its international portfolio. The growing size of typical supermarket retailers such as Wal-Mart, Carrefour and Grupo Pà £o de Aà §Ãƒ ºcar in Brazil has produced extra shelf space that has allowed and encouraged such proliferation. The US magazine Business Week publishes an annual survey of the Best New Products. From the 38 noted for the years 1989, 1990 and 1991, there were only 13 brand extensions and 3 genuine product innovations that were titled under the best new products over the 3 years. Ehrenberg (Repeat Buying, 1988) found that most buyers buy several brands over a period of time. They buy some brands more often than others and some not at all, but they mainly buy a large range of acceptable brands. The frequency with which they buy each brand varies from consumer to consumer but, on an average, it matches the brands overall market share. Unilevers forward strategy should not appear to make a distinct product without a real difference and that merely tries to differentiate the brand from competitors.